Now it can be told: At a crucial point in the race for governor, an internal campaign debate among Jerry Brown’s top advisers broke out over a hard-hitting TV ad that portrayed Republican rival Meg Whitman as Pinocchio, Calbuzz has learned.
The key tactical question at stake in the behind-the-scenes political battle: Whether or not to put a little yellow Tyrolean hat with a golden feather on top of eMeg’s head in the spot.
We’re not making this up.
In a wide-ranging investigation, our Department of High-Impact Probes and Overstuffed File Cabinets ferreted out the story via a series of confidential interviews with High-Powered Political Sources.
Because of the extreme sensitivity of the matter, Calbuzz scrupulously applied Bob Woodward’s rules for wide-ranging investigations, promising our sources anonymity in exchange for their pledges of candor, with the agreement that we would tell the story in the omniscient third-person voice, with direct quotations more or less aligned with reality.
Sources gave this account:
Shortly after Labor Day, Whitman unleashed an ad with Bill Clinton hitting Brown on his most vulnerable soft spot saying he was a tax-and-spend liberal who could not be trusted. Brown compounded the problem by insulting Clinton’s proclivities at a public event. But after Brown apologized to Clinton for his loose lips, Elvis put out a statement saying the charge he’d made in the 1992 debate clip Whitman was using was in fact based on an erroneous CNN report.
Newspapers, TV and radio outlets and online sites all reported that the Whitman ad was simply not true. But eMeg stood by the ad, arguing that it was accurate. Brown’s people needed to say Whitman was lying — in the nicest possible way, of course.
Their consensus on how to answer, suggested by adman David Doak, was a 15-second spot that pictured eMeg as Pinocchio, with her nose growing during the ad to the size of a baseball bat, as a narrator recounted some of the lies she was telling about Brown.*
The ad was quickly produced by Joe Trippi’s shop with the enthusiastic endorsement of candidate Brown (who to this day never tires of claiming credit for it, or of confronting complete strangers to demand they tell him whether they saw it during the campaign) through the use of not-very-sophisticated graphics technology that made Meg’s nose get longer and longer.
Then the trouble began.
When the media team turned in the ad, alarm bells went off in the head of campaign manager Steve Glazer. He was deeply troubled by one crucial detail: was placing the little yellow hat on Meg’s head too demeaning to her?
“Demeaning?” one source who liked the ad replied to Glazer’s question. “Steve, we’re making her nose grow four feet – how could it be more demeaning than that?”
Still, when Glazer’s concern was communicated to Brown and his wife, Anne Gust, Brown’s Oakland command ordered up another version of the spot that did not have the little hat on Meg’s head.
“You gotta be kiddin’ me,” one source thought to himself.
Nonetheless, alternative versions were produced, as the difficult question – hat or no hat – continued to divide Team Brown. Finally, a coast-to-coast conference call was convened, and the issue was put directly to Brown’s most senior media strategist.
“Do you think the hat is too demeaning?” he was asked.
Long seconds passed, while the fate of the entire Brown effort – along with the future of California – hung in the balance.
“No,” the Washington-based strategist said.
The rest is history.
The ad went on the air on September 14, and Meg’s negatives kept growing and growing, not unlike her Pinocchio nose, as Brown steadily built a lead. The most astonishing thing about the story may be that the Armies of Whitman did not issue a snarky statement about the hat — practically the only thing they didn’t whine about during the entire race.
* (For the record, the ad was actually kind of a rip-off of our oft-used Pinocchio-Meg graphic, not to mention totally derivative of a stock campaign ad that goes back to at least 1988).
Redeveloping redevelopment: Tom Meyer today nails the full-on absurdity of the outrage over the governor’s move to shutter the operations of local redevelopment agencies that’s being voiced by local political hacks and real estate developers across the state.
Armed with the new PPIC poll, which shows two-thirds of Californians agree with him on the issue, Brown is playing a strong political hand, notwithstanding the heavy breathing and harrumphing by a coalition of mayors who called on him this week to protest the long overdue bid to end the redevelopment scam of skimming property tax revenues for the purpose of empire building and skid greasing for way too many sleazy projects in which oleaginous developers and greedy politicians engage in mutual back scratching in an atmosphere of soft corruption.
Latest evidence of how we’ll all manage to do just fine without redevelopment’s ’50s- and ’60s-era land use theory and practice comes in a dandy piece by Jim Miller of the Press-Enterprise.
In an impressive display of Actual Reporting, Miller checked the mandated state reports filed by a batch of agencies and found they “list few, if any, jobs created and little in the way of new construction or building rehabilitation.” Best stuff: the hemming and hawing by officials desperate to explain away the story told by the very documents they filed themselves, including this gem from John Shirey, president of the (all rise) California Redevelopment Association:
Unfortunately, those reports often get filled out by finance people because most of the report is financial,” Shirey said. “Finance people, they’re not in sales. They don’t take advantage of the chance to put down accomplishments.
“If it doesn’t get picked up by the redevelopment staff, then you see what you see, which is a lot of blanks,” he said.
So we see.
No-diversity university: Here’s how bad the sexism was at last weekend’s big Berkeley conference on the governor’s race: Even Calbuzz noticed.
Somewhere between the first panel, featuring eight white guys, and the final panel, featuring seven white guys, we took a demographic stroll through the lineups for all of the two days of presentations. Counting panelists and moderators, here are the stats:
Apparently, we weren’t alone in raising our untrimmed eyebrows at the disconnect between the conference population and that of, you know,? California. Soon after the event ended, some pretty pissed off political women started posting this video on their Facebook pages, and it’s now careening far and wide across the internets.? More from the estimable Joe Garafoli.
Flash tells why Brown’s tax measure should not be on the ballot
In response to the post on Calbuzz last week arguing that lawmakers should place on the ballot Gov. Jerry Brown’s proposal to extend, for five years, certain tax increases that were passed in 2009, we asked our friend Jon Fleischman, editor and publisher of the conservative FlashReport (whom we likened to a feudal yeoman), to present the other side. Here’s his argument.
The main reason why legislators should not put a tax increase measure on the ballot is that raising taxes is a bad idea, and the idea of placing a measure before voters in essence plays “kick the can” for four or five months, when problems should be addressed now.
Based on the fact that voters rejected the last seven tax-increase measures before them, and in fact rejected these exact tax increases (but for a shorter duration) in a 2009 special election, the Legislature should not be going to the public again. This is a democratic republic, and our elected representatives should do their jobs.
It is also important to look at the politics of a special election on raising taxes. The reality is that all of the various special interest groups (with the state’s cash-heavy public employee unions at the front of the line) will spend literally tens of millions of dollars to influence voters.
It will be a full-scale effort to use any means possible to connive overtaxed Californians into taxing themselves even more. Unfortunately the ability of taxpayer protection groups to raise the kinds of funds it takes to seriously debunk the landslide of misleading ads is very limited. That is why it is critical to hold the line against a ballot measure at all costs.
An additional consideration for Republican legislators is that after seven years of Arnold Schwarzenegger being the top Republican in the state (we saw some of the effects of the impact of that this last November), we need to restore the brand name of the Grand Old Party. Once a party that voters knew would oppose higher taxes, now that message is unclear. Nothing could be more damaging to a party trying to regain relevance that to abandon such a core issue.
You can be absolutely certain that a well-financed campaign for those tax increases on a special election ballot would make a huge deal over the “bi-partisan cooperation” to place the tax increase before voters. It would completely undermine the ability of the minority party to make the case for making a change in who is in charge of the Capitol.
If the left wants the public to vote on higher taxes, they can qualify a ballot measure (the unions can do that with just a fraction of their campaign funds). But at least if they go that route, it will be made clear to voters that Republicans had no part in it.